Response in Online Research
Market and policy research makes increasing use of on-line data collection. This study researches response in online research by sending different e-mail invitation introductions to different people.
Are people more willing to participate if the most important results will be sent to them? Or will this scare them off?
- Is the amount of a compensation for participation a deciding factor for a higher response?
- Will an explanation about the research in advance, such as why the research is being conducted, who is conducting it, and why participation is important, lead to a higher response?
The results of this project are surprising, to say the least.
- The option to receive results afterwards does not affect the
response rate.
A variation in the compensation for participation only has a small influence on the response rate. - The response rate is statistically significantly lower when the background of the research study is explained.
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